WHERE YOUR MARGIN GOES Retained Lost 100% 75% 50% 25% 0% 100% Gross Margin −18% −12% −15% 55% Net Margin Gross Margin Discounts Rebates Other Leakage Net Margin 45% AVERAGE MARGIN EROSION IN B2B ENTERPRISES
Ingenuix AI  ·  AI & Analytics Consulting

Margin strategy is now
data strategy.
We make it yours.

Ingenuix AI is a specialist consulting firm that designs, builds, and deploys custom AI-powered margin optimization solutions for B2B enterprises — turning complex pricing, rebate, and customer data into clear, actionable profitability intelligence.

Speak with our team How we help
2–5%
Average hidden margin leakage in B2B enterprises, undetected in standard reporting cycles
$500K+
Annual margin left on the table by a typical $25M+ B2B business — recoverable with AI
43days
Average lag before finance identifies margin erosion without AI analytics in place
Margin strategy is now data strategy. AI leaders consistently outperform their peers — and B2B margin is where the gap is biggest.

Today's AI leaders in B2B pricing and commercial operations are 2.5 times as likely to have defined a margin intelligence vision and roadmap. Companies that act now build a structural advantage that compounds — better pricing decisions, tighter rebates, and smarter customer strategy month after month.

Ingenuix AI brings deep B2B margin expertise together with AI and advanced analytics to help you generate the insights that yield better, faster commercial decisions. From deal pricing intelligence and rebate optimization to customer profitability scoring and margin forecasting — we help you transform your data into a perpetual source of margin value.

How we can help

Four capability areas.
One integrated practice.

We support end-to-end delivery across four tightly connected capability groups — from strategy through to production-grade AI in your operations.

Artificial intelligence consulting
Artificial Intelligence Consulting
It's time to build your B2B commercial operations for an AI world. We help you discover AI's margin potential at the intersection of strategy and technology, and embed AI intelligence in everything you do — from deal pricing to contract negotiation.
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Data & analytics transformation
Data & Analytics Transformation
As margin data explodes in complexity — across ERPs, CRMs, contracts, and transactions — companies find it increasingly difficult to unlock its full value. We take a comprehensive approach to your data challenges and help you become a margin analytics leader.
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Deal pricing & margin AI
Deal Pricing & Margin AI
The best way to protect margin is to prevent it from leaking in the first place. Our deal pricing AI and margin guardrail systems let your commercial teams sell with confidence — with real-time intelligence embedded in every pricing decision they make.
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Margin forecasting & planning
Margin Forecasting & Scenario Planning
You cannot plan what you cannot see. Our margin forecasting engines simulate future profitability under different volume, mix, pricing, and cost scenarios — built for CFO board reporting, annual planning, and strategic decision-making.
Read more
The challenge

B2B margin erosion is
systematic and invisible

Most B2B companies are losing significant margin through pricing inconsistencies, rebate leakage, and untracked discounts — and standard reporting catches it far too late.

68%
Unauthorised discounts
Of B2B sales reps discount beyond their authority with no real-time guardrails protecting floor margins.
43d
Reporting lag
Average delay between margin erosion occurring and finance identifying the root cause through monthly reporting.
3.8%
Average leakage
Margin lost to contract exceptions, rebate miscalculations, and pricing inconsistencies across a typical B2B portfolio.
1 in 5
Customers unprofitable
B2B accounts that are unprofitable on a fully loaded basis — once service costs, returns, and special terms are factored in.
Our approach

A structured process
without surprises

Every engagement follows a disciplined methodology — transparent at every stage, with clear accountability and no scope creep.

01
Weeks 1–2
Discovery
We map your margin structure, data sources, ERP configuration, pricing logic, and stakeholder goals — before making any assumptions or writing any code. No templates imposed on your business.
02
Weeks 2–4
Data audit & architecture design
We assess data quality, identify gaps, and design the AI and analytics architecture suited to your infrastructure — cloud, on-premise, or hybrid — with full transparency into every component.
03
Weeks 4–12
Build, train & iterate
We build data pipelines, train AI and ML models on your historical transaction data, and develop dashboards iteratively — with frequent checkpoints and sign-off from your teams throughout.
04
Weeks 10–16
Deploy & embed
We deploy to your infrastructure, complete all integrations, train your teams, and run a structured hypercare period — staying close until the solution is genuinely embedded in daily decision-making.
05
Ongoing
Measure, improve & expand
We track ROI against baseline, retrain models as your business evolves, and continuously surface new margin improvement opportunities — expanding scope as trust and confidence grow.
Solutions we build

Six AI solutions for every
margin challenge

These are the core solution patterns we build — most often in combination, layered into a unified platform tailored to your business.

Analytics
Margin intelligence platform
Real-time margin visibility by customer, SKU, rep, region, and channel. AI anomaly detection flags erosion the moment it begins — not 43 days later in a monthly report.
Replaces monthly lag with real-time signals
Pricing AI
Deal pricing copilot
ML models that recommend optimal deal pricing per customer and situation — with margin floor guardrails embedded directly in the sales team's CRM workflow.
Avg. 1.5–2.5% margin lift per deal
Contracts
Contract & rebate optimizer
NLP and analytics that read every contract, model rebate structures, and surface hidden leakage before renewal deadlines — quantifying renegotiation value at stake.
Uncovers 2–4% margin in contract exceptions
Customer analytics
Customer profitability scoring
Score every account by true net margin — factoring in service costs, payment terms, returns, and growth trajectory. Know which customers to grow, fix, or exit.
Identifies 20% of accounts = 80% of true profit
Pricing strategy
Cost passthrough advisor
AI that tells you which customers can absorb price increases, by how much, and at what churn risk — so price increase programmes are targeted, not blanket.
Smarter execution with lower churn risk
Finance planning
Margin forecasting engine
Predictive models that simulate future margin under different volume, mix, and pricing scenarios — built for CFO board reporting and annual planning processes.
Scenario-based planning with confidence bands
Our services

Three engagement models.
One outcome.

Whether you need rapid insight, a full AI build, or ongoing embedded capability — we structure engagements around your readiness and ambition.

Core offering
AI Solution Build
We design and build a custom AI-powered margin optimization platform end-to-end — data architecture, ML models trained on your historical transactions, real-time dashboards for CFO and commercial teams, ERP and CRM integrations, and structured adoption support until your teams are genuinely using it to make decisions every day.
Enquire
Margin Diagnostic & Roadmap
A structured four-week assessment of where and how your B2B margin is eroding — with a quantified opportunity, prioritised AI and analytics roadmap, and board-ready output. The right starting point when you want clear evidence before committing to a build.
Enquire
Managed Analytics Support
A retainer-based model where Ingenuix AI operates as an embedded analytics function — building, maintaining, and evolving your margin intelligence capability over time. Dedicated analyst and AI engineer resource, monthly reporting, and quarterly business reviews with your leadership.
Enquire
Technology alliances

Built with tools your
team already trusts

We build on proven open and enterprise-grade technology — full transparency into every component, no proprietary lock-in that creates switching risk.

Connect directly to your SAP ERP, S/4HANA, and BW data estate — enabling AI-powered margin analytics built on the transactional data your business already runs on.
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Deploy scalable AI and analytics workloads on GCP — leveraging BigQuery, Vertex AI, and Looker to turn raw commercial data into margin intelligence at enterprise scale.
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Unify data engineering, ML model training, and AI deployment on a single lakehouse platform — from ERP data ingestion through to production-grade margin models.
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Build a single source of truth for your commercial and financial data — securely sharing margin intelligence across finance, sales, and operations teams in real time.
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Industries

Deep expertise where
margin is everything

We focus on B2B sectors where pricing is complex, margins are narrow, and the cost of getting it wrong compounds quickly.

Manufacturing
Multi-tier pricing, complex rebate structures, raw material volatility, and OEM contracts creating margin erosion that spreadsheets cannot track at scale.
Distribution & wholesale
Thousands of SKUs, complex volume rebates, and wafer-thin margins. AI monitoring every order line and rebate accrual for leakage before the month closes.
Consumer Packaged Goods
Complex trade promotions, retailer negotiations, and SKU proliferation erode margin fast. AI that tracks true net margin per SKU, channel, and customer account in real time.
Life Sciences & Med Devices
Complex pricing across GPO contracts, distributor tiers, and hospital systems demands AI precision. Optimise margin across the full commercial model without compromising compliance.
Industrial & engineering
Long deal cycles, custom specifications, and project cost overruns that destroy deal margin. AI that flags risk before contracts are signed.
Trade & commodities
Price exposure, FX risk, and multi-country operations require real-time margin monitoring across geographies, currencies, and counterparties.
Technology

Built on proven tools.
No proprietary lock-in.

Full transparency into every component we build — no dependency on proprietary platforms that create switching risk for your organisation.

Data & AI
Python · Pandas · NumPy
Scikit-learn · XGBoost · LightGBM
LLMs — OpenAI · Claude · Llama
Apache Spark · Databricks · dbt
Airflow · Great Expectations
BI & visualisation
Microsoft Power BI
Tableau
Looker · Metabase
Custom React dashboards
ERP & CRM integrations
SAP S/4HANA · SAP BW
Oracle ERP · Oracle Analytics
Tally · Microsoft Dynamics
Salesforce · HubSpot
REST API · SFTP / flat file
Our insights

Thinking on B2B margin,
AI, and analytics

Perspectives from our consultants on how B2B companies can most effectively use AI and analytics to protect and grow profitability.

Article  ·  Margin Intelligence
Why B2B margin leaks — and where AI finds it first
Most margin erosion in B2B is not a single event — it is the accumulation of thousands of small pricing decisions, rebate miscalculations, and discount approvals made without adequate data.
Read article
Guide  ·  CFO Insights
The CFO's guide to AI-powered margin management
A practical framework for finance leaders evaluating AI and analytics investment for margin protection — covering data readiness, build vs buy, and what good ROI looks like in year one.
Read guide
Brief  ·  Diagnostic
How to quantify margin leakage before you fix it
Before commissioning an AI build, the most important step is understanding the size and shape of your margin problem. This is how we run a margin diagnostic — and what we typically find.
Read brief
Why Ingenuix AI

How we compare to
the alternatives

We believe in being direct about how we compare — and where we genuinely are the right choice for your business.

vs. Large consulting firms
We are specialists, not generalists. You will not receive a junior team with a senior face. And our fees are a fraction of what MBB or Big 4 charge for equivalent margin analytics work — with deeper domain focus and faster time to output.
vs. Off-the-shelf SaaS platforms
Generic tools force your business into their data model and product roadmap. We build around your ERP, your pricing logic, and your business rules — without compromise, from the first day of engagement.
vs. Building in-house
Hiring a margin analytics and AI team takes 6–12 months and requires B2B domain knowledge that takes years to develop. We are that team, available immediately, with the expertise already embedded and proven.
vs. Status quo
The average $25M+ B2B business loses $500K or more annually in undetected margin leakage. The cost of inaction is consistently higher than the cost of a four-week diagnostic to quantify the problem precisely.
Ready to talk?

Let's start with
your challenge.

We work with ambitious commercial and finance leaders who want to get ahead of margin erosion — not react to it. Tell us what you're trying to solve and we'll tell you honestly how we can help.

Email us directly Connect on LinkedIn
Email
info@ingenuix.ai
Website
ingenuix.ai
LinkedIn
ingenuix-ai
Availability
Global  ·  Remote engagements
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We respond within one business day and will tell you plainly whether and how we can help — no sales scripts, no obligation.